BAG Convergence Limited was founded with the vision of becoming a leading player in the digital media and entertainment space. The company began its journey in 2007 with the launch of news24online.com, followed by its Hindi counterpart hindi.news24online.com, to reach a wider audience. Expanding into entertainment, it introduced e24bollywood.com, delivering Bollywood news and updates. Initially relying on Google AdSense, the company steadily grew its revenue base through content aggregators like TIL, Dailyhunt and direct clients including government agencies, strengthening its brand recognition. Over the years, BAG Convergence has consistently adapted to technological shifts and evolving user preferences—transitioning from desktop-focused websites to mobile-first platforms in line with Google’s indexing changes. It also launched dedicated mobile apps (News24, E24) to enhance reader engagement. Leveraging the transition from 2G to 5G, the company continues to deliver personalised, mobile-friendly digital content, ensuring strong presence in India’s dynamic media landscape.
Price Band₹82 - ₹87 |
Dates30 Sep - 03 Oct |
GMP₹0 (0.00%) |
Subscriptions1.42 times |
Issue Size₹48.72 Crs |
B.A.G. Convergence IPO Objects
- Expansion of Existing Business
- Acquisition/ Production of Content
- Brand building expenses
- General Corporate Purposes
B.A.G. Convergence IPO Details
Price Band₹82 - ₹87 |
Listing AtNSE SME |
IPO Issue Type100% Book Built Offer |
Fresh Issue₹48.72 Cr (0.56 Cr Shares) |
Offer For Sale₹0.00 (0.00 Shares) |
Total Issue₹48.72 Cr (0.56 Cr Shares) |
Face Value₹10 per equity share |
B.A.G. Convergence IPO Lot Information
| Investor Category | Lot | Shares | Amount | |
|---|---|---|---|---|
| Individual Investor |
Minimum
2
3,200
2,78,400
Maximum
2
3,200
2,78,400
|
|||
| Small HNI |
Minimum
3
4,800
4,17,600
Maximum
7
11,200
9,74,400
|
|||
| Big HNI |
Minimum
8
12,800
11,13,600
|
|||
B.A.G. Convergence IPO Subscription
Updated as on 03-Oct-2025 19:00:43 hrs
| Investor Category | Subscription (times) | Shares Offered | Shared Bid |
|---|---|---|---|
| QIB | 1.38 | 10,40,000 | 14,38,400 |
| NII | 2.71 | 9,12,000 | 24,67,200 |
| bNII | 4.14 | 5,55,200 | 22,96,000 |
| sNII | 0.62 | 2,76,800 | 1,71,200 |
| Individual Investor | 0.83 | 18,88,000 | 15,61,600 |
| Total | 1.42 | 38,40,000 | 54,67,200 |
B.A.G. Convergence IPO GMP
The estimated Grey Market Premium of B.A.G. Convergence IPO is ₹0 per share (0.00%)
Disclaimer: The GMP prices displayed here reflect news related to grey market trends. We do not trade or deal in the grey market, including subject-to-rates, nor do we recommend participating in grey market trading.
Category Allocation
| Particulars | Allocation |
|---|---|
| QIB | Not more than 50% of Net Offer |
| NII | Not less than 15% of Net Offer |
| Retail | Not less than 35% of Net Offer |
| Market Maker | 2,80,000 EQ Shs |
B.A.G. Convergence IPO Financials
| Particulars | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Revenue from Operations | 35.85 | 30.33 | 24.96 |
| Profit after Tax | 9.10 | 8.03 | 4.98 |
| Net Worth | 22.21 | 7.11 | -0.92 |
| Total Borrowing | - | - | - |
| Total Assets | 43.84 | 18.33 | 11.57 |
| EPS - Basic (in ₹) | 5.82 | 5.45 | 3.36 |
The financial information presented is on a consolidated basis.
Key Performance Indicators
| KPI | Values |
|---|---|
| EBITDA | 39.04% |
| PAT | 25.37% |
| RONW | 40.96% |
| Debt to Equity | 0.57 |
| PE Ratio | 14.95 |
| Mkt Cap (in Crs.) | 184.60 |
All the data pertains to FY 2024-25. PE, PB, and market capitalization are calculated based on the Upper Price Band.
B.A.G. Convergence IPO Peer Comparision
B.A.G. Convergence IPO Peer Comparision
Promoter Details
| Name | Shareholding |
|---|---|
| Anuradha Shukla | 88.69% |
| Others | 0.89% |
| Total | 89.58% |
Management Details
| Name | Designation |
|---|---|
| Anuradha Shukla | Chairman & MD |
| Subodh Kumar | CFO |
Company Details
Name: B.A.G. Convergence Limited
Address: 352, Aggarwal Plaza,
8, Kondli, East Delhi, New
Delhi - 110096, India
Number: +91 120 6354200
Email: kriti.jain@bagconvergence.in
Website: www.bagconvergence.in
Book Running Lead Managers (BRLMs)
Inventure Merchant Banker
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Visit WebsiteFrequently Asked questions?
Find answers to common questions that come in your mind related to IPO.
B.A.G. Convergence IPO is a SME IPO having an issue size of Rs. ₹48.72 Crs. B.A.G. Convergence IPO is priced at ₹82 - ₹87 per share. The issue opens on 30 Sep 25 and closes on 03 Oct 25.
B.A.G. Convergence IPO opens on 30 Sep 25 and closes on 03 Oct 25.
The estimated Grey Market Premium of B.A.G. Convergence IPO is ₹0 per share (0.00%).
The minimum lot size of B.A.G. Convergence IPO is 1600 shares & the minimum application amount is Rs. 139200.
The allotment date of B.A.G. Convergence IPO is 06 Oct 25.
The listing date of B.A.G. Convergence IPO is 08 Oct 25.
B.A.G. Convergence IPO is subscribed 1.42 times.
B.A.G. Convergence IPO is priced at ₹82 - ₹87 per share.
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